YouTube Features
PARTNERSHIPS & INFLUENCE AT SCALE
YouTube Features was a B2B experiential program designed to strengthen advertiser relationships and highlight YouTube’s power as a storytelling and growth platform. The event brought together senior advertisers, agency leaders, and creators, including Jeenie Weenie, Yes Theory, and Ryan Reynolds, to showcase how creator storytelling drives fan engagement, cultural relevance and brand growth.
My contributions:
- worked with Google marketing leads to shape programming that highlighted YouTube's ad solutions through creator storytelling
- coordinated vendor, talent and celebrity partnerships end-to-end (from scouting to contract negotiations)
- consolidated touch points across the full customer journey, including pre-event digital campaigns, office activations to build excitement, to on-site and main stage content
- managed client-facing executional work, translating performance into actionable insights, and leading budget reconciliation
TIMELINE
May - Nov 2024
PROCESS
Client briefing
Brand positioning and experience design
Vendor and talent negotiations
Budget and timeline allocation
Event execution and partnership management
Performance analytics and reporting
TOOLS
Google Workspace
Asana
TEAM
Google Client Services @ Mosaic North America
Key Impact
Engaged 500+ senior advertisers and agency leads across a range of industries.
Achieved 95% satisfaction scores in post-event surveys.
Delivered program within 5% of allocated budget through vendor optimization.
Reinforced advertiser confidence in YouTube ads, supporting multi-million-dollar pipeline opportunities.